Digital Creation

Iris Nation tasked us with

assisting them in the finalisation and construction of a series of custom-built display units for Sony’s new VAIO line of PCs.

Key elements here were durability, practicality and most importantly

of all compatibility with the Sony brand aesthetic.

We finalised the designs given

to us and preceded to perform the initial mouldings for the products and testing on potential materials for the project. Once this stage was complete individual pieces were crafted by machine and hand to ensure perfection on the presentation units.

A set of fully working, final production quality prototypes,

were created and unveiled at the Sony Jan-Trip Expo in Ireland.

The results were spectacular to

look at as well as being robust.

A great success with Sony, the

units have now been rolled out across retailers nationwide.